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"Do you know why they call it Black Friday? They call it Black Friday because it's the day in America when most retailers go from being in the red, losing money, to being in the black, making money."
— Frank Pricely to Lex Fostersrc

Frank Pricely is a character in the Hatchetfield Universe. He features in Black Friday, Daddy and Yellow Jacket. He is the owner of Toy Zone, the boss of Lex Foster, the ex-husband of Sheila Young and the adoptive father of Sherman Young. Frank is played by Corey Dorris.

Production Played by Song
Black Friday Corey Dorris Our Doors Are Open
Feast or Famine
Nightmare Time Season 2 Daddy None
Yellow Jacket

Black Friday[]

Frank first appears singing his own rendition of Hark! The Herald Angels sings parodying it to show his clear want for the money gained from the Wiggly dolls. He and Wiley joke about how the dolls will make him a lot of money before Wiley leaves, hitting on Lex as he goes. Lex protests this but is stopped by Frank, who calls on her to help him unbox the Wiggly's. He calls Black Friday a holy day, to which Lex responds, asking if she gets extra pay for it. This irritates Frank who then begins to insult Lex implying that she should be grateful that Frank is employing her. Once Lex begins to unload the dolls, Frank leaves, once again singing his parody of Hark! The Herald Angels Sing.

Frank later appears when the doors to Toy Zone open where he sings the song Our Doors Are Open, displaying clearly how he has no care for his customers, simply the money they provide. Frank is at the counter when Sherman Young attempts to purchase all the Wiggly dolls. He is immediately excited by this prospect, even offering to gift wrap it for him. However, due to Linda's protesting and the legal threats of Gary Goldstein he agrees to set the limit on dolls to one each, which further irritates Linda. Due to all the commotion and delays, Man in a Hurry steps out of the line, offering to pay $500 for a doll. Frank is immediately excited by this, leading to a bidding war with people offering up to $800 for a doll. Frank only encouraged this much to the distress of Curt's Shopper who demands that the price of the dolls be set at their original price, however Frank refuses leading to the man snatching the doll causing riots to break out in the toy store.

Frank later appears as a hostage of Linda Monroe and his Wiggly cult where he offers to get Linda a doll for a cheap price, however she laughs saying there is no need for it. Frank then begins to beg for his life but is ultimately killed by Linda.

Daddy[]

The story opens with Frank and Lex working at Toy Zone. The store is empty and struggling to stay open like much of Lakeside Mall which is causing Frank a lot of stress. That evening, Frank goes home and discovers his dog Buddy has died. A few days later, Frank collects Buddy's ashes from the Hatchetfield Animal Hospital and then visits Miss Retro's where he sits and tells Miss Holloway about how he always dreamed of opening a toy store despite his parents wanting bigger things for him. The next day, Frank opens Toy Zone coming face to face with Sherman Young. Frank expertly sells Sherman a large number of toys from The Sugar-Gliders franchise which is paid for by his mother Sheila. Sheila then invites Frank for dinner at her house on the following Friday.

On Friday, Frank goes to the Young's house for dinner. He's greeted at the door by Sheila's butler Marco, a large almost inhuman man. After dinner, Sheila and Frank are enjoying some wine by the fire when Sheila proposes that she and Frank get married so that she can have a man around the house and Frank can use her money to keep Toy Zone open. Frank agrees and the two are soon married.

A few days after returning from their honeymoon, Frank comes downstairs to discover Sheila and Sherman celebrating Sherman's birthday month. For his breakfast Sherman requests a bowl of marshmallow crunch cereal but this annoys Frank who suggests he teaches the man how to make eggs instead. Sheila is disgusted by this and insists Frank picks out the crunchy pieces of cereal so that Sherman only eats the marshmallows. The man obliges but misses one of the pieces of cereal. Sherman is rushed to hospital where Becky Barnes tells Sheila that he's going to be fine.

Upon being discharged Sherman fawns over Frank, which causes Sheila to become jealous. In retaliation Sheila locks Frank outside in a storm for the night. Frank is able to get back in the house by climbing onto Sherman's balcony and immediately begins packing his bags, planning to divorce Sheila and take half of her estate. However, before he can leave, Sheila pulls a lever that causes a chute to open under Frank and the man falls down into the sewers under the house which doubles as a dungeon. While there Frank meets Barry Swift, one of Sheila's former husbands who was injured attempting to escape from Sheila.

Annoyed by the fact that his mother won't let him go to Toy Zone, Sherman goes downstairs to try and get the key to Toy Zone off Frank. The man refuses reasoning that only he can open Toy Zone. He then convinces Sherman to convince his mother to give Frank a second chance. The two hug and Frank uses it as an opportunity to pickpocket Sherman's keys. Frank then goes and tells Barry that he's got the keys and that they can escape but discovers the man is already dead. Frank tries to escape and is chased by Marco. He manages to stop the butler by stabbing him in the eye with a javelin and almost escapes from the dungeon but is held at gunpoint by Sheila.

Sheila takes Frank to a black room in her house where she ties him to a marble alter. She tells Frank about her husband Mr Young, a former member of the Church of the Starry Children, and how he previously had possession of the Black Book, which he and Sheila used to stay young before he was killed by the Hatchetmen. She then attempts to use the spell to steal Frank's remaining years but discovers that the spells are covered by drawings of the Sugar-Gliders, done by Sherman. She becomes enraged and yells at her son who reveals he did it as a test. He then uses the spell to steal his mother's remaining years, calling upon the Lords in Black and become a child again. He frees Frank telling him that Frank is going to care for him in exchange for his life.

Yellow Jacket[]

After Ethan and Hannah make money fighting at the roller-rama, Ethan calls Frank at Toy Zone and asks him to pass a message onto Lex. Frank tells Lex that he thinks Ethan is up to no good and then gives her the address for their new penthouse. After she leaves, Frank realises Sherman is sat on the register counter and tells him sternly to get down before realising his mistake and appearing apologetic.

Personality and Traits[]

Frank is a greedy and arrogant man obsessed with making money by any means. He is often created as quite harsh and patronizing, as seen in his insults to Lex about her, Ethan and Hannah. He clearly has no regard for other people, only his own greed and desires. It is also shown that he has a softer side, showing actual respect for Sherman when he sees his collection of toys.

Skills[]

  • Salesman Charm- Frank is a very accomplished salesman. He is easily able to convince Sherman Young to buy toys from him and later he uses the same skills to get Sherman to believe him.

Relationships[]

Sherman Young[]

Frank and Sherman

Frank and Sherman in Black Friday

Sherman Young is Frank's best customer and in certain timelines, adoptive son. Frank enjoys Sherman's patronage at Toy Zone as it is his main reliable source of income. As a result of this, Frank greatly favours Sherman and has a certain level of respect for him.

In Black Friday, Frank initially appears to have some respect for Sherman, despite secretly thinking him a creep for his obsession with toys.

Frank and Young Sherman

Frank and young Sherman in Yellow Jacket

In Daddy, Frank relied on Sherman to be able to keep Toy Zone open while Lakeside Mall is struggling. Once he becomes his step-father, Frank attempts to be stern figure in Sherman's life and help him to grow up, much to the resentment of Sheila. After Sherman turns himself young, Frank is forced to become Sherman's adoptive father. Occasionally Frank tries to be stern with Sherman but then falls back for fear of his son.

Sheila Young[]

Frank and Sheila

Frank and Sheila in Daddy

Sheila Young is Frank's ex-wife. Their relationship was initially emerged as one of mutual agreement. While Frank found Sheila very attractive, their relationship was almost immediately strained as a result of Frank's disapproval of her treatment of Sherman. Despite Sheila's threats Frank often stood up to her which ultimately led to him putting his life in danger with her.

Lex Foster[]

Frank and Lex

Frank and Lex in Black Friday

Lex Foster is one of Frank's employees at Toy Zone. Frank is sometimes very patronising towards Lex and generally sees himself as superior to her. Despite this, Frank and Lex have a bond and he does actually care for her.

Frank's Parents[]

Frank had a very strained relationship with his mother and father, they disapproved of his toy collecting and had great plans for Frank's future but all he wanted to was work in a toy store. After they died, Frank used his inheritance to buy and open Toy Zone.

Trivia[]

  • Frank's name is a pun on the term "pricey".
  • He is the second character to die in Black Friday after Ethan.
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