StarKid's 10niversary Celebration! was a kickstarter campaign from Team StarKid. It was announced on April 2, 2019 as part of the announcement trailer for Black Friday. The campaign launched on April 4, 2019 and ended May 5, 2019. The kickstarter made $547,439 with pledges from 11,704 backers. The kickstarter funded Black Friday and StarKid Homecoming.
Projects[]
The Kickstarter was launched to celebrate Starkid's 10th anniversary as a company. They aimed to fund two projects from StarKid Productions.
Black Friday[]
The first project announced as part of the kickstarter was funding for the second Hatchetfield musical Black Friday. The musical is a horror-comedy set in the town of Hatchetfield and follows Lex Foster, Tom Houston, Becky Barnes and more as the world goes crazy over a doll being launched on black friday. The project was announced to be a part of the campaign on April 2, 2019.
StarKid Homecoming[]
The second project to be announced as part of kickstarter was funding for StarKid Homecoming. The concert was a concert celebrating 10 years of StarKid. Performing at the Theatre at the Ace, the concert saw the return of over 40 Starkid's from a wide range of StarKid shows.
Development[]
The campaign was first teased on Starkid's Instagram on September 1, 2018 and was officially announced on April 2, 2019. The campaign was launched on April 4, 2019 and ran for one month. During the campaign StarKid did four separate livestreams to promote the campaign. In total the campaign raised $547,439 between 11,704 backers.
Campaign[]
Kickstarter Backer Reward Tiers[]
There was a large number of rewards for backers depending on what tier they backed at:
- $5 Tier- This unlocked presale ticket access for both StarKid Homecoming and Black Friday.
- $15 Tier- This gave access to the scratch track album for Black Friday, featuring the original recordings by songwriter Jeff Blim.
- $25 Tier- This gave access to a digital StarKid Yearbook which allowed backers to submit a photo and a quote to be a part of the milestone keepsake.
- $50 Tier- This unlocked the Pigfarts Acceptance Letter. After taking a questionnaire, backers were sorted into their Pigfarts house and were mailed a souvenir acceptance letter.
- $75 Tier- This gave the backer the Year of StarKid Calendar. This September 2019-August 2020 calendar featured a piece of art each month inspired by StarKid's twelve musicals
- $100 Tier- This unlocked the exclusive 10niversary t-shirt.
- $175 Tier- This gave the backer a "Totally Awesome Swag Bag" which contained a tote bag, limited edition enamel pin and limited edition rainbow Scarfy Socks.
- $250 Tier- This gave access to the limited edition vinyl which contained songs voted on by the backers.
- $500 Tier- The backer was able to get a script signed by the cast and creative team of either Black Friday or StarKid Homecoming depending on the backers' choice.
- $1000 Tier- This unlocked two tickets to see Black Friday as well as an invitation to the backers brunch with the shows cast and crew. It also gave access to an exclusive backstage tour.
- £3000 Tier- This allowed the backer to sit in on the dress rehearsal for StarKid Homecoming.
- £5000 Tier- This unlocked the VIP Homecoming Experience. The backer would be given an exclusive backstage tour before having dinner and mingling with the cast and crew. They would then get a makeover before walking the red carpet before the show. They were then invited to the opening night after party.
- $10,000 Tier- This unlocked a StarKid movie date where StarKid would rent a private screening for the backer to watch a StarKid show or other film with Darren Criss, Joey Richter and others depending on availability.
Add-On Rewards[]
On top of the tiered rewards there were also bonus add-on rewards which could be added to the order:
- +$5 ringtone- This unlocked an exclusive ringtone inspired by the StarKid classic "Liam's Got a Phonecall"
- +12 Enamel Pin- This unlocked an exclusive enamel pin of the logos for either SK10, StarKid Homecoming or Black Friday,
- +$20 Scarfy Socks- This unlocked some limited edition woven Scarfy socks
- +30 Add-on Shirt- This unlocked the special 10niversary shirt featuring icons from all twelve StarKid musicals.
- +$30 Pindemonium Pin Pack- This unlocked all 3 10niversary pins alongside a bonus Team Dikrats pin.
- $50+ StarKid Icon Mini Pin Pack- This unlocked a limited edition pack of pins featuring icons from all twelve StarKid musicals.
Stretch Goals[]
A number of stretch goals were introduced to the kickstarter after it met it's inital amount of $155,000:
- $250,000- Upon meeting this amount StarKid unlocked the ability to film StarKid Homecoming and to release it on DVD and Digital Download.
- $350,000- Upon meeting this amount StarKid unlocked the Workin' Boys short film which would be made available for all backers.
- $500,000- Upon meeting this amount StarKid unlocked the 10umentary Behind the Scenes Featurette, a documentary about StarKid Homecoming. This was released on StarKid's YouTube channel on September 16, 2020.